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Blogging is beneficial in my opinion because you gain an audience that over time gains your trust. You help build your own personal brand when people search for something and your blog post comes up. If your posts are good and high quality then it is going to draw a lot of attention to your brand or whatever your writing about. Gaining regular readers will almost guarantee a positive gain to the brand you are writing about.

Vlogging is beneficial too because people can physically see you can connect with you. Famous youtubers are recognized all over the place and they help promote things all the time. A lot of them have sponsorship deals with brands and people listen to them because they are influencers who people like and enjoy watching. If they gain a big enough audience they also make money from it. Another reason vlogging is beneficial is because it is more entertaining and engaging than reading a blog post.