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I think that social media is the best way to market things to consumers. It’s much easier to get the attention of new customers because you can use keywords to promote your product. If someone is looking up fishing rods then the key words will put your website with your ads on that persons phone for them to see. Theres also other benefits such as communication with the consumer. On TV and billboard ads you are only relaying the message by communicating to the customer but on social media the producer is able to communicate back and forth with the consumer.

I also think that its easier to reach consumers through social media. If you make a post and it goes viral it will easily be seen by millions of people when a lot of people don’t watch tv as much anymore. Creating ads on social media is a whole lot cheaper than making a TV ad or renting out a billboard. Social media is the future of advertising because it is only going to grow more and more over time. People also will see the ads more often on social media, personally when I get an add while i’m watching TV and it goes to commercial break I go on my phone because I don’t care to watch commercials so I think there is a better chance of seeing ads there.